Guest Lecture: Raymond-Alain Thiétart

Modelling the co-evolution of digital and physical worlds: the emergence of a street art happening, "La Tour Paris 13"

Based on a concrete case, the Tour Paris 13, a high place of "street art", Raymond-Alain Thietart will show that the success of this experience is due to the close interweaving of two co-evolving universes: the creation of artists and social networks (Twitter and Instagram)

Raymond-Alain Thietart, professor of management at ESSEC Business School, specializing in organizational theory and strategic management, will give a conference on Thursday September 21 entitled "Modeling the co-evolution of digital and physical worlds: the emergence of a street art happening, "La Tour Paris 13" "

This conference is part of the Guest Lectures or Invited Conferences, organized by the Institute of Advanced Studies, whose objective is to promote disciplinary openness and exchanges between colleagues from different laboratories but who share common scientific interests.

Date : Thursday, September 21, 2017, from 12:30 to 13:45 
Venue: Maison internationale de la recherche, Neuville-sur-Oise.